ART DIRECTION

As an art director in the field of architecture, my role is pivotal in ensuring that each architectural project reflects a coherent creative and aesthetic vision aligned with the overall objectives.

I work closely with the design team to develop a unique and distinctive vision for each project, one that accommodates the client's needs, the surrounding environment, and the cultural and historical context.

​

My primary responsibility is to lead the design process, ensuring that creative ideas are translated into feasible and high-quality architectural solutions. I collaborate closely with architects and other professionals to select materials, finishes, and architectural details that will define the visual appearance of the project.

​

In addition to overseeing the design, I also handle communicating the project's creative vision to stakeholders and the public through visual presentations, renderings, and other communication tools. Furthermore, I collaborate with other professionals, such as structural engineers and interior designers, to ensure an integrated and coordinated approach to design.

​

My goal is to ensure that each architectural project is a visual and functional work of art that meets the client's needs and leaves a lasting impact in its context. I am passionate about advancing creativity and innovation in architecture and am committed to ensuring that each project reflects the highest standards of artistic and technical excellence.

RENDERING

              - EXTERIORS               

The intention to create images that blur the line between vision and reality:

1. **Exterior and Landscape Rendering**:
   - In exterior and landscape rendering, the primary goal is to capture the essence and atmosphere of the surrounding environment, seamlessly integrating the architectural design.
   - Natural elements such as sunlight, shadows, sky, and vegetation are meticulously modeled and rendered to give the scene an authentic and vibrant appearance.
   - Skillful use of textures, materials, and architectural details helps create an image that resembles a photograph, inviting the viewer to immerse themselves in the architect's vision.
   - Attention to details such as object placement, perspective, and rendering of reflections on reflective surfaces contribute to making the image extremely realistic, almost tangible.

​

              - INTERIORS                

2. **Interior Rendering**:
   - In interior rendering, the focus is on the internal environment of the building or design space.
   - Lighting plays a crucial role in delineating the atmosphere and sense of space within the scene. Carefully positioned and calibrated lighting adds depth and realism to the composition.
   - Details such as furniture arrangement, choice of colors and fabrics, as well as decorative elements, are rendered with precision to create a space that feels inhabited and lived-in.
   - Atmospheric effects like the subtle smoke from a cup of coffee, reflections on glossy surfaces, and selective blur add further layers of realism and engagement, almost bringing the viewer inside the depicted space.

​

              - PRODUCT                  

3. **Product Design Rendering**:
   - In product design rendering, the focus is on showcasing the product in an engaging and functional context.
   - Rendering of details, materials, and surfaces is crucial to highlight the quality and craftsmanship of the product. Every component, from the smooth surface of a machine to the ergonomics of a chair, is rendered accurately to capture the viewer's attention.
   - Lighting is used to highlight the distinctive features of the product, creating shadows and reflections that accentuate its form and functionality.
   - Realistic contexts, such as a home environment or urban setting, are created around the product to show how it fits into users' daily lives. This helps emotionally connect the viewer to the product, making them perceive its usefulness and desirability.

In each case, rendering aims to transcend the boundaries between vision and reality, transporting the viewer into a world that seems familiar and tangible, yet enchants and inspires with its beauty and apparent perfection.

 DEVELOPMENT OF 3D MODELLING    

1. **Integration with Other Disciplines**: Three-dimensional modeling has become a convergence point for various disciplines related to architecture, such as structural engineering, environmental engineering, and interior design. This integration enables better coordination and collaboration among the various professionals involved in the design process.

​

2. **Creative Exploration**: Three-dimensional modeling offers architects the opportunity to freely explore their ideas in a virtual space. This creative freedom allows them to experiment with shapes, proportions, and materials quickly and efficiently, speeding up the design process and enabling the realization of innovative architectural solutions.

SUPPORT FOR ARCHITECTURAL DESIGN COMPETITION

Supporting a design studio in drafting an international design competition means being the fusion of visual creativity and technical expertise. I am not just a creative; I also serve as a computer consultant, guiding the team in selecting the most suitable personal computer for the project's needs.

My experience in 3D graphics creation allows me to fully understand the specific requirements of design and rendering software. With an in-depth knowledge of hardware performance and capabilities, I can advise the team on the ideal technical specifications to ensure a smooth working experience and optimal results.

I am more than just an artist; I am an ally ensuring that technological tools measure up to the team's creative vision. By closely collaborating with other studio members, I translate their ideas into digital reality, ensuring that the creative process is supported by a solid computer infrastructure.

In this role, I not only create art but also facilitate the team's work by providing efficient and targeted computer solutions. I am a bridge between art and technology, ensuring that every detail of the project is executed with the utmost precision and quality.